Knowledge Base

How Much Does Clash of Clans Make?

Wondering how much does Clash of Clans make? Firstly, Clash of Clans was developed by the company Supercell, which is located in Helsinki, Finland.

According to Reuters, it generated $2.3 billion in revenue and profited $964 million, in 2015 only.

However, its value combines 4 games made by the software house, including its most famous, Clash of Clans. Their strategy is pretty simple: they make the game available for free, but offer several in-game purchases to help players reach their goals faster. Apparently, the majority of people does not purchase anything, but those who do spend a lot of money in it, ranging from tens or hundreds of dollars to even five thousand dollars, as stated on Reddit.

According to Supercell, China is their biggest market, in which Clash of Clans is available in all the main mobile application stores. Supercell’s CEO, Ilkka Paananen, stated that “China will soon become the biggest market globally for mobile games”.

Data shows that Supercell has been more successful than its Western competitors in breaking into China’s market.
Clash of Clans has been published on August 2, 2012 for iOS devices and on October 3, 2013 for Android devices. The game is heavily promoted: it even aired its commercial during the 2015 Superbowl, resulting in the 5th most watched Superbowl ad of all time, according to Business Insider.

In 2014, after a hacker stole internal sales data, pictures showed that the company earned $5.15 million a day in revenue, with almost 30 million daily active users.

So, how much does Clash of Clans make? We hope we’ve answered your question!

According to the Guardian, the game became an App Store Top 5 download between December 2012 and May 2013; also in 2013, Clash of Clans was the third-highest game in revenue generated on the App Store and number one on Google Play.
According to Venture Beat, Supercell made $810 million in profit, $2 billion in revenue, just in 2017, without releasing any new game.